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from the Surgeon General. But Philip Morris also seems to avoid subtler opportunities to push their products,even asking employees who smoke to take cigarette breaks in an alley between buildings, out of guests' sight.Mike's suspicions faded as he shot clay pigeons, tried out a branding iron, and hiked with Shawn through the mountains. "In retrospect, and prior, certainly, to going on the trip, I just kept going over in my mind: what could possibly be their motive for doing this?" he said. "During the trip itself,[link widoczny dla zalogowanych], it was not really something that was on your mind, just because you're having so much fun."This hands-off approach, of course, has its own marketing role. Tobacco companies have traditionally hitched their brands to abstract concepts, appealing to the desires and aspirations of their intended audiences as much as to their taste preferences. Relationship marketing, which exploded at the close of the 20th century, presented an opportunity to relate those ideas without the frame of a