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This is why people don't have money. 40,000 people in Europe pay $7.42 a pair of socks?1. Collect socks2. Figure out how to get people to pay 5x retail for something readily available everywhere.3. Profitwho has time to shop for new ones?Hmm, it is time consuming. I guess she's got a really hard life what with her sock problems.--The article compares them to Netflix, but Netflix is different - they're offering a service at lower cost with greater variety. This company is offering less variety at higher cost. This is why people have trouble with their finances - they start spending money they don't need to be spending on services and products they don't need. Yeah, everyone needs socks, but they don't need a service to sell them socks at way above retail. Of course,[link widoczny dla zalogowanych], its only free if you think the extra hour of your life it costs you was valueless. Is that rational? Eh. $2.50 saved a day times twenty work days a month is about $50. That's sort of below my feel-burning-urge-to-change-habits line these days, particularly since the equivalent amount of mental effort of my business would have much better returns.-----BvS 1471 days ago | link
What about buying socks when you are at a clothes shop anyway. Part of that may be the value it delivers - I mean,[link widoczny dla zalogowanych], if I'm earning $2M pa that's about $1000 / hr, so going to the store or even jumping onto Amazon isn't going to pay off for a while. I'm guessing they're nice socks,[link widoczny dla zalogowanych], and it's hassle free. So I'm putting it down as yet another idea I wish I'd had / implemented.-----ryanwaggoner 1472 days ago | link
I know a lot of people will think this is ridiculous,[link widoczny dla zalogowanych], but I would pay for something like this. I hate shopping and I seem to perpetually be short on socks and underwear. Socks are consumables, but they're not perishable, so it would seem to make more sense to just buy 100 pairs every five years or something.-----jwilliams 1472 days ago | link
I've been doing something like this for a couple of years -- Picked a popular/long-lived brand of sock,[link widoczny dla zalogowanych], and that's all I buy. No more pairing, no more pairs lost due to losing one,[link widoczny dla zalogowanych], or one getting a hole.-----smokey_the_bear 1472 days ago | link
Amazon has something like this. I noticed it as an option for buying iced tea bags, I could select to automatically repeat my order every n months. So, I buy big bags of identical socks every so often. I mean seriously. When I'm going to a place where I know I might take my shoes off in front of strangers then I'll spend the extra minute finding a matching pair. But normally the places where I take my shoes off are the places where people already know that I'm in denial with that part of "etiquette" and who somehow managed to get over it.-----profgubler 1472 days ago | link
I love this idea even though it is expensive. I would never pay these rates, but I think they are missing out on revenue gold. If all the socks you get are the same,[link widoczny dla zalogowanych], like the article says you gather a lot of socks. This eliminates customers dropping out after 4 years.-----tocomment 1472 days ago | link
I really hate matching socks, it seems like such a waste of time. Every time I do laundry I think to myself "There has got to be a way to make the socks match themselves". I mean the dryer is already moving the socks around, and probably bringing every sock by every other sock. Can't there be a way to make like socks attract, stick together?Alas,[link widoczny dla zalogowanych], 29 years and I still haven't thought of anything Sad

-----josefresco 1472 days ago | link
Solution, have all your socks be . wait for it . THE SAMEI work off 1 big package of socks at a time. Instead they'll have pointlessly changed the design,[link widoczny dla zalogowanych], or the color will be slightly darker or lighter, or they'll have changed from sizes of 6-8, 9-11,[link widoczny dla zalogowanych], 12+ to new improved sizes of 7-12 or something, meaning I have to either have socks that fit less well or change brands, which means they don't match any longer. it's all pretty annoying. Lots of cheap, interchangeable goods are like this: if you don't buy them every week, every time you go to the store all the options are different.-----jerf 1472 days ago | link
White socks. I have white socks. I don't spend $10 a year worrying about socks, let alone per month.-----bena 1472 days ago | link
White socks are great for sports, but you don't look very serious wearing a black suit with them.-----shard 1471 days ago | link
Some people care about aesthetics, some people don't. I think many hackers would be disappointed if Steve Jobs had thought "beige box ftw".-----nike 1471 days ago | link
I vaguely remember hearing a speech by the founder in Switzerland around 2002. If I remember right, he had a single employee and was making ~1M CHF annual revenue at the time. He was so confident of his product that he listed his competitors on his own website - and he would mark each one that went out of business.-----
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