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Operating a restaurant is difficult. Your online marketing strategy should be the same as important to you as your menu, flyer and clients. After all, a big section of operating your business today is all about sociable media and portable application.

Your web site

* Add maps and How to get there to your web site so customers can easily get your restaurant.
* Put your menus available online, not as downloadable PDFs or Word documents.
* Publish several best quality digital photos of restaurant and food items.
* Shy away from Flash slides as it doesn't work well with some Smartphones and tablets.

Mobile [link widoczny dla zalogowanych] Web Site

[link widoczny dla zalogowanych] * Websites|Web sites built for desktop computers may not work properly on a Smartphone so create a mobile specific version of your website to make it simplier for people [link widoczny dla zalogowanych] who want to find you.
* Make [link widoczny dla zalogowanych] it [link widoczny dla zalogowanych] simple for customers to contact you, make a reservation, and order online.

Establish a Facebook [link widoczny dla zalogowanych] fan page

* Start by making a page with essential information about your restaurant. Include a description, photos of your restaurant and showcased food entrees to give your establishment a personality
* Remember to update your page on a daily basis. Posting daily lunch and dinner specials is a great place to begin.
online, not as downloadable PDFs or Word documents

Email marketing

* Create a method for your customers to easily join your mailing list through your web site. Most website host enterprises make section for easily integrating a newsletter form in you web site.
* Your mailing list can be a great way to talk about upcoming wine or food tasting contests

Twitter

* Twitter is your [link widoczny dla zalogowanych] partner! It is a good way to broadcast offers and upcoming [link widoczny dla zalogowanych] events [link widoczny dla zalogowanych] to your loyal [link widoczny dla zalogowanych] fan base.
* Start by [link widoczny dla zalogowanych] setting up an account. Use the title of your restaurant for your Twitter account.
* Create a Twitter post (160 chars. or less), which best describes your establishment
* Build your [link widoczny dla zalogowanych] Twitter handle into your own web site to allow people to easily follow you
* Tweet several times per day. Beginning with announcing your big opening, offers of the day and events you promot.
* Routinely upload pictures from some events to show your fans just how good your restaurant is.
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