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HauteLook spins off shoe club Sole Society
Sole Society is able to stand on its own two feet,[link widoczny dla zalogowanych].
The for-members-only shoe club has been spun off from Nordstrom-owned HauteLook as a separate company,[link widoczny dla zalogowanych], company officials said.
Based in Los Angeles,[link widoczny dla zalogowanych], Sole Society premiered in March like a sister brand to HauteLook,[link widoczny dla zalogowanych], a growing rapidly "flash fashion" sale site that sells designer goods at deep reduced prices for a restricted time. Nordstrom acquired HauteLook in March for approximately $270 million in stock.
Sole Society members sign up for free on the e-commerce site and fill out a "style bio" questionnaire to find out their style. They then get a personalized selection of six "designer-quality, on-trend" shoes to choose from each month and receive the set of their choice, typically for $49.95. Sole Society has nearly 500,[link widoczny dla zalogowanych],000 members.
"We an early-stage business and we need 100% focus,[link widoczny dla zalogowanych]," said Andy Solomon,[link widoczny dla zalogowanych], chief operating officer of Sole Society. As a standalone business,[link widoczny dla zalogowanych], Sole Society can "really be nurtured and the right choices could be given to it."
For shoppers worried about investing in a pair of heels without first trying them on or seeing them personally,[link widoczny dla zalogowanych], Sole Society supplies a free return shipping label with every shipment. And members are allowed to opt out if they don feel like receiving a new pair of shoes that month. has very busy lives these days and they don always have time for you to arrive at the mall,[link widoczny dla zalogowanych]," Solomon said. "One of the great trends with internet shopping is personalization and curated commerce."
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