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Desirable and dreamy shoes
The showcase comprised the new collection accompanied by an early reveal of the brand's upcoming lookbook titled 'Of Desire and Dreamscapes',[link widoczny dla zalogowanych].
While most exhibitions simply ask viewers to use their eyes, this one took it a step further and provided a multi-sensory experience through the use of video projections,[link widoczny dla zalogowanych], physical recreation of the lookbook and music.
The exhibition provided visitors with a conceptual feel of the brand's philosophy,[link widoczny dla zalogowanych], together with the overall theme of the new collection.
Corgi is a local high fashion brand that specialises in offering quality women's footwear, apparel, bags and accessories.
Founded in late 2011 by three friends with a passion to create a unique fashion brand,[link widoczny dla zalogowanych], Corgi is currently the sole focus of Twentytothirty Apparel Sdn Bhd,[link widoczny dla zalogowanych], with its flagship store in Publika.
"We want to make our mark in East Asia.
"Although we are a local brand, our products are designed and manufactured in Seoul,[link widoczny dla zalogowanych], South Korea,[link widoczny dla zalogowanych], by our partner factory to ensure quality exclusively for Corgi," said Twentytothirty director Han Sun Joong.
Han described Corgi as "elegance with an edge".
"In fashion,[link widoczny dla zalogowanych], if it is elegant,[link widoczny dla zalogowanych], it is too plain and if it is edgy,[link widoczny dla zalogowanych], it is too loud. We want to combine both aspects," Han explained.
The brand's cutting-edge shoes are mostly multi-toned,[link widoczny dla zalogowanych], combining multiple textures and colours, which are elegant with subtle and unique details that command attention.
Corgi follows a strict fashion calendar and does not manufacture in bulk,[link widoczny dla zalogowanych], but limits each carefully selected design to a minimum.
The designs are never repeated regardless of popularity,[link widoczny dla zalogowanych], so the exclusivity is maintained.
Despite being less than two years old,[link widoczny dla zalogowanych], Corgi has already carried out several guerilla marketing campaigns and set up pop-up stores and exhibition.
It goes through a meticulous process with its lookbooks, which take up to three months to conceptualise and create in order to deliver the correct feel to customers.
At the recent exhibition,[link widoczny dla zalogowanych], Han said they recreated their lookbook using inexpensive materials such as linen, feathers and facemasks as well as scents of spring and a mish-mash of colours to provide a sensory experience.
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