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Stand-Out with Your Company Name, Logo and Brand Design
In the 2011 Best Global Brands report by Interbrand, the world’s largest brand consultancy; the Top 100 Most Valuable Brands are named and recognised. “Brands that have used creativity and innovation to enable us to do things we never thought possible and cause us to feel a spark of excitement and joy. In the2011 Best Global Brands report by Interbrand, the world’s largest brandconsultancy; the Top 100 Most Valuable Brands are named and recognised. “Brands that have used creativity and innovationto enable us to do things we never thought possible and cause us to feel aspark of excitement and joy. “Thesebrands have, very literally, changed the world” Interbrand said. According to their report, below are the Top10 brands in their Best Global Brands list:1. Coca-Cola2. IBM3. Microsoft4. Google5. General Electric (GE)6. McDonald’s7. Intel8. Apple9. Disney10. Hewlett-Packard (HP)Some ofthe other international brands that made it to the Top 50 are:·Automotivebrands – Toyota,[url=http://www.pachasvip.com]abercrombie outlet[/url], Mercedes-Benz, BMW, Honda, Volkswagen, Ford·Electronicsbrands – Nokia, Samsung, Canon, Sony, Philips, Dell·Luxurybrands – Louis Vuitton, Gucci·Retailand consumer brands – Gillette, Pepsi, Nike, Amazon.com, Budweiser, Nescafe, Heinz·Financialservices – American Express, J.P. Morgan,[url=http://www.pachasvip.com]hollister outlet[/url], HSBC, CitiThereare several criteria considered for the Best Global Brand rankings. Three main criteria stand out: Economicprofit, role of the brand, and the brand strength. They take into account the many ways a brandattracts customers, a brand retains the customers, a brand delivers customers’expectations, and a brand impacts the organisation. Here are the three key aspects that determinethe value of a brand:·FinancialPerformance – financial return to its investors·Roleof Brand – consumers demand of the product or service, regardless of price orfeature·BrandStrength – the brand’s ability to secure expected future earningsAside fromthe financial performance or economic profit, most of the top brands attributetheir success to their corporate branding, their label, or their name. There wouldn’t be profit without the power ofthe brand. That’s how powerful andinfluential brand is to consumers. Branding: The Whole MarketingPackageWhen itcomes to corporate branding, you have to remember that it takes more than justa name. Yes, the name should leave amark in the consumers. If you’rewondering how, that’s where marketing enters the picture. For a business to make it big, it starts witha stand-out brand design, which includes the logo, colours, and font, toreflect the image the company wants to project.If you’resetting up a new business or planning to re-brand, you can also invest in othermarketing strategies to reach local and international clients. Shona Creative can help you create the digitaland print media collaterals you need to promote your business. They can build yourbrand from scratch or rejuvenate an existing one by incorporating yourcompany’s identity and character into a professional logo design. For your brochure design and business carddesign, Shona Creative can create and print advertising materials to boost yourbusiness image. And if you want toestablish an online presence to draw in more customers, a business web design conceptualisedby Shona Creative will deliver you what you need. Whatever marketing plans you have for yourbusiness, you have to prepare, plan and implement them carefully andproperly. Perfect timing to launch yourmarketing strategies will also play a role in advancing your business to a newlevel.