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Wysłany: Czw 19:38, 17 Paź 2013 Temat postu: barbour online shop Great Online Content Goes APE! |
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Clarence Ramirez
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This is known (by me at least) as The Curse of the Googlecentric Webmaster.
These Googlecentric Webmasters are locked in an eternal struggle with Google and its algorithm, desperately battling for supremacy. It's a fight the webmasters have absolutely no hope of winning. Google has them utterly outclassed. The most they can expect to achieve is a depressing pyrrhic victory: yes, they get the traffic but at the expense of the customer experience. How can they possibly expect to grow their customer base when their content in no way caters for their customers, when their content gives nothing to their customers?
The secret of creating really great content is to [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister france[/url] forget about Google entirely.
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Forget about Google. Pretend it doesn't exist [url=http://www.gotprintsigns.com/abercrombiepascher/]abercrombie pas cher[/url] at all. Just focus on creating a website that gives your customers precisely what they're looking for, and lots of it.
To help you, I've devised an easy to remember three-letter acronym: APE.
APE stands for 'Amusing, Practical and Enlightening', and you should be aiming for one or more of these characteristics when creating all your web content.
It's important to remember that the great majority of people perusing the internet at any given moment are not looking to buy a product or pay for a service; in fact, they don't want to engage in any [url=http://www.teatrodeoro.com/hollisterde.php]hollister deutschland[/url] form of cash transaction whatsoever. They want to be entertained, [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] they want assistance with a problem or they're seeking information. In other words, they want to be Amused, offered Practical assistance or Enlightened. APE.
Content that passes the APE test will always give your customers a good experience. And customers who have a good experience are not only [url=http://www.otsu.ed.jp/ktt-e/bbs/bbs.cgi/bbs.cgi%3C]giuseppe zanotti pas cher Pou[/url] likely to purchase your products or pay for your services, they're also apt to return to your website. But, even more significantly, they may [url=http://www.shewyne.com/hoganoutlet.html]hogan sito ufficiale[/url] very well tweet or blog about your website and recommend it to others. [url=http://www.mnfruit.com/airjordan.php]jordan[/url] That's right, free marketing. And not just free marketing, but the kind of purely-voluntary testimonials that are impossible, literally impossible, to recreate by artificial means. We're talking about instant trust.
But what about traffic? How does the fact that my online content passes the APE test draw people [url=http://dushifeicui.net/news/html/?44279.html]hogan sito ufficiale Nice un policier municipal frappé par un SDF ivre Nice Nice-Matin[/url] to my website in the first place? I don't care what you say: what about Google?
Well, by putting Google from your mind and thinking purely in terms of a good customer experience, you will satisfy all of [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] Google's requirements. Your website will be crammed [url=http://www.shewyne.com/hoganoutlet.html]hogan outlet[/url] with original, relevant content, the kind of content that will naturally swarm with keywords and semantically-related phrases. You don't really need to try. It just happens, naturally, [url=http://www.shewyne.com/peutereyoutlet.html]peuterey outlet[/url] organically.
Imagine yours is a skin care website, selling skin care products. If you cram your website full of useful, original articles about the importance of a good cleansing regime, the importance of diet, the need for a well ventilated bedroom and a strict rehydration regime, you can't help but create the kind of website Google loves: fresh, original, relevant. Combine this with your positive customer experience and your online enterprise becomes a force to be reckoned with.
Forget Google. Think Customer. Think content.
Go APE!
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