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Adidas pays up to fend off Nike
At the World Cup tournament that kicks off on June 11 in South Africa,[url=http://duveticaonline.olimx.com/][b]duvetica jackets shop[/b][/url], Adidas will sponsor the entire event and a third of the teams.
"We have protected our ground fairly well,[url=http://parajumpersoutletdanmark.albirank.net/][b]Køb Parajumpers Jakke outlet PJS Parajumpers jakker Udsalg Danmark 2013[/b][/url]," Hainer said.
It's hallowed ground for global sporting-goods makers like Adidas. Soccer, or football outside North America,[url=http://woolrichoutletitalia.albirank.net/][b]Woolrich Giacche Outlet online[/b][/url], is the most popular sport on the planet. Sales of soccer products,[url=http://woolrichoutletitalia.albirank.net/][b]Woolrich Piumini[/b][/url], which hit $10.8 billion in 2008, may surpass that mark this year,[url=http://giuseppezanottiweddingshoes.webmium.com/][b]giuseppe zanotti wedding shoes Shop Designer Wedding Shoes Online[/b][/url], according to Renaud Vaschalde,[url=http://monclerdownjacketsoutlet.albirank.net/][b]moncler coats[/b][/url], a Parisbased sport industry analyst at market researcher NPD Group.
Adidas,[url=http://duveticasale.albirank.net/][b]Duvetica Kappa[/b][/url], based in Herzogenaurach,[url=http://giuseppezanottiweddingshoes.webmium.com/][b]giuseppe zanotti shoes[/b][/url], Germany,[url=http://monclerjacketsdeutschland.albirank.net/][b]http://monclerjacketsdeutschland.albirank.net/[/b][/url], spends $125 million a year on sponsorship deals with the FIFA global league and its six top teams,[url=http://www.duveticajacketsjp.com/][b]デュベティカ店舗[/b][/url], according to German sports marketing consultant SPORT+MARKT.
Nike spends $75 million a year for the right to sell the game-related gear of five leading teams. The company, sponsor of 10 teams, hopes to expand its brand's $1.7 billion soccer business.
Adidas had soccer sales of about $1.8 billion in 2008 and has to spend big on the World Cup to counter its rival's lead in basketball and running gear,[url=http://parajumpersoutletdanmark.albirank.net/][b]Parajumpers Jakke outlet[/b][/url], said Christopher Svezia,[url=http://merrellchameleonboots.webstarts.com/][b]merrell boots[/b][/url], a sporting-goods analyst at Susquehanna Financial Group.
"They will fight tooth and nail to hold onto that," he said.
A run by Germany to the finals could double sales of Adidas match shirts, which go for $88,[url=http://duveticaonline.olimx.com/][b]Duvetica piumini italy[/b][/url], to one million. A strong showing by Portugal would help Beaverton, Oregon-based Nike, which sponsors the team.
"There's certainly a risk, that's the beauty of sport,[url=http://monclerjassengoedkopekoop.albirank.net/][b]Moncler Jassen[/b][/url]," said Nike brand president Charles D. Denson.
That's why Adidas signed on as sponsor of the entire tournament -- as a hedge. Hainer is defending a heritage that goes back to 1954, when company founder Adi Dassler supplied the first screw-in-stud soccer shoes to the German national team,[url=http://www.duveticajacketsjp.com/][b]デュベチカ専売店[/b][/url], which went on to win that year's World Cup.
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