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After working in the skateboarding industry for nearly twenty years, in 2010, Rob Dyrdek had an idea to reshape the landscape of street skateboarding. Recognizing at the time, that because of the way in which skateboarding contests were held, that the sports top stars had no interest in participating in televised skate events, Dyrdek set out to create a televised skateboarding competition that would attract the sport top performers. The result was Street League Skateboarding league comprised of impressive course designs, the sport top competitors, a large prize purse and even a television contract with ESPN. has given me everything I have and created who I am. I understood from an entertainment side,[link widoczny dla zalogowanych], that no one had ever approached the biggest athletic alternative to organized sports as sports entertainment. No one took the approach of building an entertainment product. That has made the difference in why we are so successful, Dyrdek said.
At age 38, Rob Dyrdek has built a name for himself as a businessman and is looking to expand his list of entrepreneurial ventures.
At age 38, Dyrdek has made a name for himself as an entrepreneurial icon. He has done this by continuously finding niches in the market where needs, but not products,[link widoczny dla zalogowanych], exist and working to fill them. While Dyrdek did not pursue a formal business education, he has been business-minded from a young age. I was 16, I told people I had to treat this career like a business. I have no idea where that came from. I tracked my board sales and how much money I made. I started my first company when I was 18 and learned by trial through fire, having no formal education or entrepreneurial experience, Dyrdek said.
Recently, Dyrdek acquired DNA Distribution, which is the holding company of Alien Workshop,[link widoczny dla zalogowanych], the first board company that sponsored Dyrdek. However, Dyrdek entrepreneurial ventures are broad and span the scope of several markets. For instance, he partnered with Nickelodeon to launch the Wild Grinders cartoon series. Recently, he teamed up with frozen burrito manufacturer Don Miguel to create Loud Mouth Burritos, which features Americana and Mexican flavored burritos sold exclusively at convenience stores. Seeing another opportunity in 2011 in conjunction with his sister then upcoming nuptials, Dyrdek became an ordained minister and officiated her wedding. One thing rings consistent in each endeavor Dyrdek pursues: When he sees a need, he works to fill it. an opportunity presents itself, really what I'm trying to do is put an infrastructure around me to creatively operate at a very high level and be able to have the people who can execute the idea. My goal now is making it more scaleable, so I can scale my creativity into all these different markets, brands and things in a more effective way. I operate best on big vision and creative detail, Dyrdek explained.
That big vision and creative detail was seen by millions in Dyrdek MTV series and Big and Dyrdek Fantasy Factory. With both shows, Dyrdek was able to utilize his television presence to promote his personal entrepreneurial endeavors. built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level,[link widoczny dla zalogowanych], Dyrdek explained.
Just as his MTV shows allowed him to integrate his businesses into his day-to-day life at another level, Dyrdek has once again reached another level with Street League Skateboarding. This Sunday, the series 2012 Championship will be held at the Prudential Center in Newark, NJ. The Prudential Center will be transformed into a city-like urban concrete skate plaza and the top-8 skateboarders in the world will compete for the highest stakes in skateboarding history, $200,000.00, along with a Chevy Sonic and Nixon Championship watch and ring set. The overall purse for this season of Street League Skateboarding was $1.6 million. The event will be broadcast live on ESPN 2 and ESPN3 in 198 countries.
While Dyrdek has achieved much in his athletic and entrepreneurial careers, he notes that he is far from finished: feel like I haven't even started yet. I feel like this is the beginning of the true entrepreneurial run that I'm about to go on. In the near future, fans can expect to see a nutritional brand and cologne brand being launched by Dyrdek. As for a long-term entrepreneurial plan, Dyrdek notes that he intends to into very large industries and apply lifestyle marketing to build brands that have a little bit more extension and soul that are connected than traditional brands.
Today the Jacksonville Jaguars announced that the team will play one regular-season NFL home game at London Wembley Stadium in 2013, 2014, 2015 and 2016. The announcement comes as the NFL continues to attempt to grow popularity of the sport amongst fans in the United Kingdom. NFL Commissioner Roger Goodell said, goal is to continue to grow the game,[link widoczny dla zalogowanych], and this commitment by the Jacksonville Jaguars represents a major step forward in our international efforts. in each of the next five years. was the Jaguars new owner, Shad Khan. Shad took ownership of the Jaguars in January 2012. to expand the team global brand. a home game in London over four seasons is consistent with our vision to introduce and grow the Jaguars brand globally. . . This is a priceless opportunity to share the business, tourism and lifestyle story of Jacksonville with international audiences, and I know it will give the Jaguars an identity with the league and beyond, Khan said. In terms of expanding the global reach of the Jaguars,[link widoczny dla zalogowanych],Commissioner Goodell signaled that he on board by saying, NFL is committed to working with Shad Khan and the Jaguars in every respect to help them grow their brand and fan base through the NFL International Series and the many opportunities these games offer.
The NFL has experienced a positive reaction to its International Series thus far. The 65,000 ticketsthat have been placed on sale for this year gamebetween the St. Louis Rams and New England Patriots on October 28 are sold out. Additional tickets will go on sale in September. has risen by 32 percent over the last two years. fan base at 11 million people, with two million of those people considered as fans. Since 2006, Sunday viewership of NFL games is up 154 percent, while the Super Bowl audience increased by 74 percent over that time period.
Today, the NBA announced that it has partnered with Ticketmaster to develop a comprehensive online ticketing destination, whereby NBA fans will be able to purchase primary and secondary tickets to NBA games in one location. The five-year partnership not only makes Ticketmaster the Offical Ticketing Provider of the NBA, but also marks the beginning of anew wayin whichsports fans purchase tickets for games.
The NBA new Ticketmaster ticketing website, which is expected to launch in October 2012, will allow fans to view all tickets for sale for a given NBA game. This means that fans will be able to compare prices for tickets sold by teams themselves, as well as tickets being re-sold by others on the secondary market. Rather than having to scour various websites to find and compare prices for both primary and secondary tickets, the NBA Ticketmaster website will allow fans to shop for both at the same time. According to Chris Granger, the NBA Executive Vice President of Team Marketing and Business Operations, the NBA will be the only major sports league to offer this type of ticketing platform to its fans. will be revolutionary in its approach. This will be the first time in ticketing history, where the primary ticketing inventory will be presented right next to the secondary inventory, Granger said.
The NBA has been working on this ticketing platform idea for nearly two years. The league ultimately chose Ticketmaster as the entity to provide the service based upon consideration of several factors. First, Ticketmaster was able to provide the NBA not only with the ability to sell primary and secondary tickets in one location, but also with state-of-the-art access to data and analytics. Ticketmaster live analytics software will allow the NBA to adjust the price of its tickets in real-time, depending upon supply anddemand factors. Additionally, the NBA believes that Ticketmaster analytics software will allow it to determine such things as which fans are most likely to buy season tickets and which fans may not renew their season tickets. going toget a lot smarter about who are fans are and what they want, Granger noted.
Secondly, the NBA selected Ticketmaster as its partner based in part upon the fact that 24 of the 30 NBA teams already had partnerships in place with Ticketmaster. have been involved with us from the beginning to work with us to work with Ticketmaster to create this site. The entirety of the deal has been driven by things we know that have been beneficial to the teams, Granger explained. While the NBA will launch a website where fans can shop for tickets for all 30 NBA teams that will direct fans to non-Ticketmaster teams ticketing sites, all teams can opt-in to launching their own team-specific Ticketmaster portal. if you're a Ticketmaster team, you don't have to participate in this. However, we don't anticipate [Ticketmaster teams] to not opt in, Granger said.
While league and team considerations drove the NBA decision to partner with Ticketmaster,[link widoczny dla zalogowanych], fan needs were also largely taken into consideration. The NBA surveyed buyers from a secondary ticketing site to learn why they used the site. In doing so,[link widoczny dla zalogowanych],according to Granger, the NBA that 70percent of the buyers came to team sites first looking for the inventory, didn find what they wanted and had to search somewhere else. Ultimately, with its new Ticketmaster page, the NBA seeks to provide fans with a secure environment topurchase and re-sale tickets for every NBA event.
Beginning on April 1, 2012, Nike became the official uniform provider of the NFL, taking over the reins from former NFL uniform provider Reebok. In its partnership agreement with the NFL, Nike became the exclusive on-field supplier for uniforms (except for head wear) and sideline apparel for all 32 NFL teams. Nike license also covers practice wear, baselayer apparel and men's and women's fan wear. Since April, both Nike and the NFL have enjoyed a surge in jersey sales. to Kane, the NFL . . had an extensive request for proposal process and Nike was the winner. Ultimately, the NFL selected Nike over other brands submitting proposals because,[link widoczny dla zalogowanych], produce high-quality products, market them well and have a premium brand that one would associate with the NFL. The NFL is quick to list the ways in which it has benefitted from itsnew partnership with Nike. our contractual relationship only commenced in April of this year, Nike has been very collaborative and responsive in bringing energy to the NFL being a 365-days-a-year brand. We have very exciting plans in place with them to continue transforming the look of NFL football during our Back To Football/Kickoff events over the next several weeks. Nike and the NFL see unlimited growth opportunities in developing outstanding products for our fans over the next several years, Kane said.
Like the NFL, Nike likewise believed that a partnership between it and the league would be beneficial. The level of performance and innovation we can provide the teams is exciting. We take the game as seriously as those on field and in the stands and are proud to be an official licensee for the NFL. neither the NFL nor Nike can comment upon the number of jerseys that have been sold nor the revenue produced by jersey sales since April 2012, Shaw notes, was one of the many contributing factors to our North America geography growing 13% to $2.4 billion in total revenue for our fiscal year 2012 fourth quarter. While Nike has experienced growth based in part upon its partnership with the NFL, Shaw also explained how the partnership has bolstered Nike corporate strategy. NFL license partnership aligns with our strategy to provide growth and we've never been in a stronger position. We feel our partnership with the NFL will extend our leadership and separation in the market. We will leverage the power of the Nike Brand to build the game of football for fans around the world. 18 Denver Broncos jersey was the best-selling NFL jersey during period. This is interesting, given the fact that Manning has an endorsement deal with Nike competitor, Reebok. Nonetheless,[link widoczny dla zalogowanych], sales of Manning jersey depict the trend of quarterback jerseys being amongst the most popular. The top-six positions were held by quarterbacks and twelve quarterbacks jerseys made the top-25 list. However, the first quarterback on the list to be endorsed by Nike, is Tim Tebow, as Robert Griffin III has an endorsement deal with adidas.
Entering the NFL season, it will be interesting to see which players jerseys move up and down the list. Given that these figures are from the off-season, jersey purchasers arguably may be more inclined to buy a player jersey based upon he and his team in-season performance once the season begins. Thus, the possibility exists for a new type of quarterback competition: jersey sales.
On Friday, 17-year-old Team USA swimmer Missy Franklin sealed her spot in the record books by breaking the world record in the 200 backstroke, for which she also won the gold medal. During the London Olympics, Franklin has won four medals total, including three gold medals. While Franklin swimming talents have broken records and impressed viewers, her smiling face and happy disposition have earned her the adoration of millions of Americans. That adoration has caught the eyes of brands desiring to sign Franklin to endorsement deals. an appeal with a sponsors standpoint she is hot right now - young,[link widoczny dla zalogowanych], great personality - she arguably the American Sweetheart of these games whichequals big endorsement opportunities, Eric Fernandezsenior vice presidentMediaLink,[link widoczny dla zalogowanych], a marketing consulting firm.
However, a hurdle exists for those brands wishing to sign Franklin to endorsement deals: NCAA bylaws related to student-athletes amateur status. Franklin has made known her desire to maintain her amateur status and compete at the NCAA Division-I level. While Franklin will live out her dreams by swimming at a top-notch Division-I program, will her decision preclude her from raking in millions of dollars through endorsement deals?
AJ. Maestas, the president of Navigate Research, a firm specializing in research, measurement and analysis of sponsorships in sports and entertainment, notes that typical swimmer who medals,[link widoczny dla zalogowanych], might be looking at $300,000.00 to $400,000.00 in endorsement income per year. However, Franklin is not typical. I would expect her to be able to earn $1 million to as much as $2 million per year over the next five years through endorsements, because she is so young and will be very relevant at the Rio Olympics in 2016. Fernandez, who previously was involved with AT sports marketing side, expects similar endorsement numbers for Franklin. Fernandez said,[link widoczny dla zalogowanych], the market value of comparable situations, you could project endorsement earnings potential over the next 4 years between $7-$10 million (if not more, I tend to be conservative). She is on every major sponsors radar. However, sponsorswill likely want to secure an endorsement deal with Franklin sooner, rather than later. I was at AT we were securing Olympic hopefuls [to endorsement deals] at a minimum oftwo years before the games, in most casethree years before thegames,depending on their demand and appeal, as you not only want to lock them in earlybut tobe able to build your plans around them throughout the 2 years leading up to the next Olympics, Fernandez said.
Nonetheless,possibility exists that Franklin can live out her dream of swimming at a collegiate level while also earning a significant amount of money from endorsement deals. Given Franklin impressive performance during the London Olympics, interest in her persona will be high going into the 2016 Rio Olympics. Thus,[link widoczny dla zalogowanych], she will likely be able to capitalize upon endorsement deals four years from now as the Rio Olympics approach. Maestas noted, demandwill still be there if she chooses to sign endorsement deals as Rio approaches. Nonetheless, Maestas argues, will be very difficult for her to pass on the money in exchange for the collegiate career. This is unfortunate of course, but this may be a once-in-a-lifetime opportunity. the opportunity to earn money from endorsement deals will not completely evaporate should Franklin delay becoming a pro-swimmer by competing at the NCAA-level, it will drastically impact the amount of money she will earn from endorsements. only will she miss out on a lot of money in some prime earning years for what are normally short Olympic careers, but she will likely also miss out on the chance to build her brand on a larger stage by way of the promotion and visibility that would come from advertisers using her in campaigns, Maestas said. Fernandez echoed Maestas sentiments: think it hard not to justify waving her amateurism. If I was an objective advisor to her and her family, I would advise this way: Her window to reap the rewards of her life work is relatively limited when you consider it over a traditional working career. As such, her potential earnings in the nextfour years will be five-times greater than what she be able to make in the subsequent 30 years. time will tell whether Franklin chooses to make once-in-a-lifetime memories while competing at the collegiate level or if she scraps her amateur status to earn once-in-a-lifetime dollars.相关的主题文章：

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