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KLM gets flighty and flirty
The oldest European airline is getting young and adventurous. Space journeys,[url=http://duveticadoudoune.halod.com/][b]Femmes Manteaux Duvetica[/b][/url]. Wacky social media initiatives,[url=http://rogerviviershoesshoponline.webmium.com/][b]http://rogerviviershoesshoponline.webmium.com/[/b][/url]. Crazy bets. Dutch carrier KLM is certainly livening upthe skies these days because it dreams up zany ways toengage using its passengers.
In March, frequent flierswere asked to take part in a quiz. The prizewas an opportunity to orbit in space. On offer were five tickets aboard the SXC Lynx spacecraft, scheduled to take off from Curacao in 2014.
KLM has always were built with a slightly naughty image. Decades ago, it won a legitimate battle over its right to distribute liquor(Dutch Gin) stuffed inside miniature blue houses real copies from the gable houses alongside the canals of Amsterdam as gifts to its business class passengers.
However withsocial mediathe airline is getting flirtier and flightier,[url=http://duveticadoudoune.halod.com/][b]Femmes Doudoune[/b][/url]. you imagine any airline taking on a bet over Twitter,[url=http://parajumersoutletdeutschland.albirank.net/][b]http://parajumersoutletdeutschland.albirank.net/[/b][/url]? grins Pieter.
Last spring, KLM scheduled its inaugural flight to Miami for March 27. But a Dutch DJ tweeted to the airline that the date was too late since many music lovers would miss spring break events in america city.
tweeted back, challenging the DJ to fill the plane which if he could do this, we would fly on the date he wanted, says Pieter.
In five hours, thanks to some assiduous social media networking, the DJ managed to get 150 passengers to register and KLM kept its promise,[url=http://parajumpersoutletjackets.webmium.com/][b]parajumpers outlet store[/b][/url], flying per week ahead of schedule.
KLM continues to be unleashing one unusual campaign to another on social networking whether it is KLM Surprise where it stalked passengers and surprised all of them with gifts,[url=http://peutereyjacketsuppliers.webmium.com/][b]peuterey down jacket[/b][/url], or its Stewardess Yourself application where you can observe how you would look as a KLM flight attendant. However it was its Meet and Seat social media app this March thatgot the planet referring to it.
The airline promises to match passenger profiles and seat like-minded souls together. programme is on for that Delhi-Amsterdam flight too. It's similar to your matrimonial service, saysPieter.
On a more serious note, Suraj Nair, Marketing Manager (India), Air France-KLM, says it's born from a customer insight that many passengers do wish to network on an eight-hour flight.
Full throttle on IndiaIndia is the market where the Dutch airline has launched the most recent in the chain of social media campaigns KLM Predictions, a credit card applicatoin that suggests a destination to passengers depending on their Facebook,[url=http://woolrichdeutschlandarcticparka.albirank.net/][b]woolrich deutschland women online shop[/b][/url], social and interest graphs.
This concentrate on India is not surprising with conditions in Europe tough, the carriers you will find looking eastwards. Witness Finn Air's Bollywood jig mid-air last Diwali. has huge potential. Even a percentage whatever the percentage of single.3-billion market could be attractive,[url=http://peutereyjacketsuppliers.webmium.com/][b]Peuterey Jacket[/b][/b][/url], admits Pieter. But at the same time he is outspoken about how exactly the circumstances are getting tougher for international airlines in India the last straw, he says, was the current steep hike in landing and parking fees at Delhi airport. will need to relook at our operations, he says grimly. Yet, despite this gloom, he points out the way the airline is still going full-scale to woo Indians.
Realising that Paris is perceived as an unfriendly airport by Indians, it's initiated a meet-and-greet service at Paris, where four Indian sari-clad hostesses receive passengers and enable them to using their connections.
In July,[url=http://parajumpersoutletjackets.webmium.com/][b]parajumpers jackets[/b][/url], he says, Paris will get easier still for passengers flying Air France-KLM as it is integrating its operations in one terminal Terminal 2E. three piers we now have got are called K, L and M and it is sheer coincidence,[url=http://monclerjackendeutschland.albirank.net/][b]http://monclerjackendeutschland.albirank.net/[/b][/url], he grins. All KLM's long-haul flights will land here and it'll be great for passengers because there will be no moving from terminal to terminal, he says.
This A birthday, Nair says there is a special promotional offer for Indians those who book stand an opportunity to win a ticket for his or her mom as well. Results is going to be announced on May 13.
Buteven as Air France-KLM goes further to complete each one of these things here, Pieter de Man, who has logged 4 years in India already and 33 years in the KLM fold, is experienced enough to be aware what passengers really want. And that is a cheap ticket. it's about price. Airline tickets are bought only on the price factor, he says, and love a deal. can provide seamless connectivity to Europe, The united states and South America, he says. seeing a lot of traction from India, says Nair. True to its zany marketing, KLM got magicians to produce awareness for that new class. At Heathrow along with other airports, a special pedestal was created in which the magician appeared to be seated on thin air just to show how comfortable the seating was.
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