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Hornets announce name change to Pelicans,[link widoczny dla zalogowanych]
Hornets owner Tom Benson is changing his team's nickname to the Pelicans and said the switch will create a bond with the city that could lead to a championship,[link widoczny dla zalogowanych].
The Hornets announced Thursday they are going ahead with the name change. The NBA still has to approve it,[link widoczny dla zalogowanych], but Commissioner David Stern has said he wouldn't object to any name Benson chose. The league is expected to expedite the change at the start of next season.
The Hornets have been in New Orleans since moving from Charlotte for the 2002-03 season,[link widoczny dla zalogowanych], although they were relocated temporarily to Oklahoma City from 2005-2007 due to Hurricane Katrina. Benson,[link widoczny dla zalogowanych], who also owns the Saints,[link widoczny dla zalogowanych], bought the team last spring.
The nickname Hornets "didn't mean anything to this community,[link widoczny dla zalogowanych]," Benson said. "The pelican represents New Orleans,[link widoczny dla zalogowanych], just like the Saints. They have incredible resolve. If they can do that,[link widoczny dla zalogowanych], the team can do the same."
The brown pelican is Louisiana's state bird and has become identified with efforts to restore Louisiana's coast,[link widoczny dla zalogowanych], which has been damaged extensively by the 2010 BP oil spill and erosion from Katrina and other storms. Images of the pelicans covered with oil were plentiful after the oil spill.
The brown pelican was taken off the endangered species list in 2009.
New strong imageThe team also unveiled five new logos. The primary one has a red background with the words New Orleans and pelicans written in white,[link widoczny dla zalogowanych], a red pelican's head and bill,[link widoczny dla zalogowanych], a gold basketball and crescent and a red fleur de lis at the top.
"It's a strong looking logo. that's what I was most worried about,[link widoczny dla zalogowanych]," coach Monty Williams said. "I was hoping it was dynamic and strong, and when I saw the colours and the angles of it,[link widoczny dla zalogowanych], I thought it was great. It's going to be great to see kids around the city in their pelican jerseys and hats."
Benson owns the rights to the name Pelicans,[link widoczny dla zalogowanych], which was the nickname for a former minor league baseball team that played in New Orleans for more than 70 years.
The Hornets are New Orleans' second NBA team. The Jazz played here from 1974-79 before leaving for Utah,[link widoczny dla zalogowanych], and current Jazz owners have said they had no interest in giving up the name so New Orleans could have it back.
There is a small campaign in Charlotte to "bring back the buzz" to North Carolina.
Before they were the New Orleans Hornets,[link widoczny dla zalogowanych], the franchise was located in Charlotte from 1988-2002 - then George Shinn moved the Hornets to the Big Easy. The Bobcats are doing market research to find out if the name change is worth it. Charlotte has hired Harris Interactive,[link widoczny dla zalogowanych], a nationally prominent polling company,[link widoczny dla zalogowanych], to survey current Bobcats customers and the Charlotte sports market to get their input on possibly changing the name.
"We are aware of the impending change regarding the team nickname in New Orleans,[link widoczny dla zalogowanych]," said Bobcats president and COO Fred Whitfield. "We are currently in contact with the NBA and conducting our own due diligence relative to this matter."
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