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break moment for Microsoft,[link widoczny dla zalogowanych]
Bay area - Microsoft CEO Steve Ballmer can't afford to be wrong about Windows 8.
On Thursday in Ny, Microsoft unveiled a dramatic overhaul of its ubiquitous Windows operating system. Whether it flops,[link widoczny dla zalogowanych], the failure will reinforce perceptions that Microsoft is falling behind competitors for example Apple, Google and Amazon since it's stranglehold on pcs diminishes relevant within an era of smartphones,[link widoczny dla zalogowanych], tablets along with other cellular devices.
If Ballmer is right,[link widoczny dla zalogowanych], Windows 8 will prove the world's largest software maker still has the technological chops and marketing muscle to shape the future of computing.
"This is going to be his defining moment,[link widoczny dla zalogowanych]," said technology industry analyst Patrick Moorhead of Moor Insights Strategy. Ballmer's "legacy is going to be looked at as what he did or didn't do with Windows 8. If Windows 8 isn't a success, many people will be searching for Microsoft to make a change at the CEO level."
Windows 8 is designed to run on PCs and tablet computers, heralding the largest switch to the industry's dominant operating system in a minimum of 17 years. Additionally, it marks the very first time that Microsoft has made touch-screen control the top priority,[link widoczny dla zalogowanych], though the system can still be switched into the familiar desktop mode that allows for control by keyboard and mouse.
Ballmer sees Windows 8 because the catalyst for a new trend at Microsoft. He wants the operating-system to guarantee the company plays an intrinsic role on all of the important screens in people's lives PCs,[link widoczny dla zalogowanych], smartphones,[link widoczny dla zalogowanych], tablets and televisions.
"We want to re-imagine the planet from the ground up with Windows 8," Ballmer told The Seattle Times. He declined to be interviewed with this story.
Early reaction has been mixed. Some reviewers like the way the system greets users with a mosaic of tiles displaying applications instead of counting on the desktop icons that served because the welcome mat for years. Critics say it is a confusing jumble that will frustrate users accustomed to the older versions,[link widoczny dla zalogowanych], specially when they switch to desktop mode and do not see the familiar "start" button and menu.
Windows 8 will hit the market backed by an estimated $1 billion marketing campaign,[link widoczny dla zalogowanych]. The advertising frenzy is simply one way of measuring how important Windows 8 would be to Microsoft's future.
Ballmer's margin for error is slim after being consistently outpaced by Apple and Google in the nearly 13 years as CEO. Throughout his tenure, Microsoft's stock has lost nearly half its value, eliminating more than $200 billion in shareholder wealth.
However the company's board hasn't expressed any public dissatisfaction with Ballmer,[link widoczny dla zalogowanych], who's Microsoft's second-largest shareholder with a 4 % stake worth $9 billion. Only his close friend and predecessor, Microsoft founder Bill gates,[link widoczny dla zalogowanych], owns a lot of company's stock. Gates includes a 5.5 percent stake.
Since Ballmer succeeded Gates as CEO in January 2000, Microsoft's annual revenue has nearly quadrupled to $74 billion and expanded into lucrative new territory using its popular Xbox 360 video game console,[link widoczny dla zalogowanych], that has given the company a platform for delivering services to television sets. But Microsoft continues to be slow to respond to technology shifts and has made some costly missteps attempting to get caught up.
A few of the best-known blunders range from the company's iPod clone,[link widoczny dla zalogowanych], the Zune, and it is $6.3 billion acquisition of Internet ad service aQuantive.
Ballmer,[link widoczny dla zalogowanych], 56,[link widoczny dla zalogowanych], has spent the majority of his life at Microsoft. He was attending Stanford University's graduate school of business in 1980 when Gates,[link widoczny dla zalogowanych], a former classmate at Harvard University,[link widoczny dla zalogowanych], persuaded him to decrease out and become one of the startup's first 30 employees. He brought more business savvy to the operation just like the organization began providing an operating system for IBM Corp.'s first pc.
Just two weeks before Ballmer took over,[link widoczny dla zalogowanych], Microsoft's stock reached its peak price. and Europe that distracted management for a long time.
The biggest question hovering over Windows 8: Is it innovative and elegant enough to lure consumers who are increasingly fond of smartphones,[link widoczny dla zalogowanych], tablets along with other sleek gadgets? Those cellular devices have been setting industry standards while Microsoft engineers have spent 2 yrs designing a new operating-system.
And Windows 8 must address not only the upheaval in the computing market since Windows 7 came out last year, but also possess the flexibility to adjust to future shifts in technology before Microsoft releases another version in two or three years.
"It doesn't appear to be Microsoft is actually pushing consumers in to the future with Windows 8," said Forrester Research analyst Sarah Rotman Epps. "What Microsoft has done is like purchasing a pair of shoes for any kid.
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