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One afternoon as my friend and I talked business strategy he told me a bit about Blue Ocean Strategy. I [url=http://www.tileproject.net]barbour sale[/url] decided do more research in the internet on what it is all about. The strategy is embodied in the book entitled "Blue Ocean Strategy" by Professors W. Chan Kim and Renee Mauborgne and Published by Harvard Business School Press. According to the book, Blue Ocean strategy is a corporate strategy that aims to tap unclaimed markets making competition irrelevant.
According to the book, "Blue Ocean" refers to an untapped market, wherein there is only little or no competition at all enabling anyone to claim the market for his own. On the other hand "Red Ocean" refers to a market where competition is very high. In this situation, the market is [url=http://www.riad-marrakesh.fr]www.riad-marrakesh.fr[/url] considered as very crowded already since almost everybody is producing the same type of service and the same kind of goods.
Innovation is the keyword in Blue [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] Ocean Strategy. [url=http://www.tagverts.com/barbour.php]barbour online shop[/url] This innovation must make people give a higher value for a certain product or service. Doing this would certainly require additional cost. However this cost is avoided by eliminating [url=http://www.femmesexenue.fr]louboutin[/url] service or product features that people [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] do not really want.
To understand the strategy, a "local" or Philippine based example must be cited. The strategic moves of the Gokongwei group of companies is an example of how the Blue Ocean Strategy was used here in the country. The Gokongwei group owns airline Cebu Pacific and Mobile phone company, Sun Cellular among other companies.
A new untapped market was opened by Sun Cellular by adding value to products already found in existing markets. They achieved this by making calls within their network free. This is a very wise move considering that the market for mobile phones has already been saturated by both Smart and Globe. As a result, people are buying into this "new market." This is evidenced by the fact that most people in the country have a sim card and a cellphone for Sun Cellular and another sim card and a phone for other networks. Others have two sim cards in a dual sim phone.
The Gokongwei [url=http://www.fayatindia.com/giuseppe-zanotti.html]giuseppe zanotti pas cher[/url] owned Cebu Pacific applied the Blue Ocean Strategy by adding "value" to what people really want, [url=http://www.teatrodeoro.com/hollisterde.php]hollister online shop[/url] which is to "fly." In order to do this, airline fares must go down since this is what people care about. So Cebu Pacific slashed down their fares to give value to what people really want. In order to make up for this loss, they eliminated other costs such as newspapers a hot meal or a snack. This move, caused people to buy into this "new market."
Blue Ocean Strategist resort to "Strategic thinking" rather than "Strategic planning." [url=http://www.marrakech-hotel.fr]hollister france[/url] Adding "value" to products and services to claim an untapped market is what [url=http://www.mquin.com/pjsdoudoune.php]doudoune parajumpers[/url] is resorted to instead of referring to it as "cutting [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] prices" to capture a market. Its not about "crushing the competition" but rather its about "Creating new markets with little or no competition."
According to the critiques, the Blue Ocean Strategy has already [url=http://www.villazuki.it]woolrich outlet online[/url] existed a long time ago. They further contend that the ideas that are said to be unique to the Blue Ocean Strategy are already used in traditional business strategies.
The arguments of the critics are flawed. It should be [url=http://www.diecastlinks.co.uk]hollister uk[/url] noted that a new theory is always built upon something that has already been accepted as a theory or a scientific principle for a long period of time. (Just like the theory of relativity rest upon [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] the foundations of the principles of gravity, thermodynamics, electricity etc.) Our mode of discovering something is built upon the knowledge that has been universally accepted. It is most certain that the strategy is here to stay no matter what the critics say. Clearly, [url=http://www.mquin.com/pjsdoudoune.php]parajumpers pas cher[/url] the Blue Ocean strategy will have an impact on the way future managers leaders and entrepreneurs will do business.
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