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That?s not a rhetorical question any longer since it was done in an experiment conducted by the Washington Post.
Joshua Bell, an internationally recognized violin virtuoso was invited to play at l?Enfant Plaza, a Washington metro station on their Orange line.
And nobody gave a hoot.
The biggest crowd that gathered was a whopping 4 people when one lady recognized the Bell and stood awestruck at the idea of him [link widoczny dla zalogowanych] playing in such a lowly location.
And that?s when you realize how hard a marketer?s job really is.
If [link widoczny dla zalogowanych] something beautiful and free can?t be given away, how does one sell anything in this world? So many product owners leave it up to chance. Their sales copy is thin and poorly written. Their funnel is clumsy and uninviting.
So how do you stand out and gain the traction you need to make it work?
1) Referral:
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2) Differentiation:
How are you attracting people to be exposed to you and your messages? Are your ads the same as everyone else?s? Are you offering fresh valuable content: giving something away before you even mention you might want something in return? Can your audience take something from you without giving something back?
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3) Word of Mouth:
The other kind of referral and perhaps the most powerful of all. When someone you appreciate makes an uninterested suggestion, you are far more likely to listen than [link widoczny dla zalogowanych] when exposed to an ad.
Even when you don?t know the person making the recommendation, if they seem genuine and sincere, that would at least spawn your curiosity.
Things would have turned out much differently in that metro station if [link widoczny dla zalogowanych] a person had [link widoczny dla zalogowanych] stood there in the middle of the way and told people ?look at this guy, he?s really good?. A crowd is a self-reinforcing thing and I?m quite sure many people would have been late that to [link widoczny dla zalogowanych] work that morning.
The underlying principle behind all this is trust. It comes in different shapes and forms.
Recommendations from friends and acquaintances come through outstanding quality. Direct recommendations from sellers to [link widoczny dla zalogowanych] buyers come from the establishment [link widoczny dla zalogowanych] of credibility.
As an affiliate, read your review over and [link widoczny dla zalogowanych] ask yourself ?would I trust me?? As a product owner, forget all the good things you know about yourself and your product and ask yourself ?based on this message only, would I buy from me??
Education and trust go hand in hand. That?s why [link widoczny dla zalogowanych] people give freebies to get signups or write great content that only links to selling pages. That?s your opportunity to [link widoczny dla zalogowanych] impress and teach, leaving your readers saying ?I want more of that?.
Read the author's review. And also see reviewed.
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