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Wysłany: Pon 16:02, 14 Paź 2013 Temat postu: hollister pas cher 5 Things You Should Know About |
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Ryan Bell
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or
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4. Don't forget a strong Call to Action
Everything you write has a reason. After all, if it didn't, you wouldn't write it...right? You wouldn't write a sales letter if you didn't want anyone to respond. You wouldn't write an article without wanting to inspire or impart knowledge and expertise. (See if you can spot the Call to Action at the end of this article.)
Sometimes, however, the Call to Action can get a bit lost and muddled by the time the last sentence is drafted. Whole chapters could be written about the Call to Action but for now, remember these few tips:
Know what you want your reader to do before you start writing.
Write with the end in mind.
Some copywriters find it helpful to write the Call to Action first.
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Spend a lot of time on it. More time is often spent writing a good headline than the whole piece.
Write the headline last. That way you will spend more time on it and have the whole work in context.
Writing effective copy is a valuable skill to have and, for the business owner who finds herself not too time-poor, can even be fun! Of course, these five tips are simply "tips of the copywriting iceberg", however, they do give you a [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] solid place from which to begin.
So, start writing, follow the tips and hone your technique. And remember, if you get stuck, there'll always be a friendly copywriter somewhere to give you a hand.
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