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Wysłany: Śro 8:00, 04 Wrz 2013 Temat postu: www.vivid-host.com/barbour.htm Retargeting The Cir |
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The marketing world changes quite often, and people that are not paying attention get left behind the shuffle. Website marketing is never something that can stay stagnant. Proper marketing requires constant tooling, upgrades to the latest formats, and informational changes that just arent going to happen without someone pulling the strings. The latest in techniques is called retargeting, which is quite interesting to note. It can be best looked at as a circular marketing option that chases those that leave sites without following through a call to action or purchasing something from an ecommerce site.
Millions of people hit websites across [link widoczny dla zalogowanych] the Internet and they leave, [link widoczny dla zalogowanych] not dropping information of purchasing anything. This can be frustrating for webmasters, marketing agents and owners alike. Figure out why people are leaving is hard enough, but there is a way to [link widoczny dla zalogowanych] at least follow those that leave in order to advertise to them along the way. Retargeting allows an advertiser to throw an ad up specifically for someone that has visited your site previously, giving them a little familiarity when visiting other sites.
The way the following is done is through a cookie. A cookie is placed on a persons browser and as they serve [link widoczny dla zalogowanych] the net, the cook follows and is enacted when they land on a page that has the same ad network as the cookie. With highly targeted, relevant ads, a person is more likely to click through and land on a page they previously were at. In the case of an ecommerce website with a high bounce rate, those that leave will now be targeted to return. That kind of return can triple if not quadruple the hits, and many of them will be return visitors.
Return visitors are more likely to purchase something, leave information about themselves, or even book mark a website. New visitors are the main source of bounce rates that rise high, [link widoczny dla zalogowanych] and thats why it can be frustrating to follow [link widoczny dla zalogowanych] traditional marketing routes. Retargeting can reverse the trend of a potential lead leaving and [link widoczny dla zalogowanych] not coming back. [link widoczny dla zalogowanych]
Its important to establish a sense of familiarity within a potential customer or client, and that cant be done within a first glance or visit. Thats where retargeting really shines. It creates this sense of being in a familiar place, which in turn can create a good option for a person to take advantage of. For those that arent sure about this option consider the fact that most people enjoy online shopping at stores that are very familiar to them. If [link widoczny dla zalogowanych] a web user feels accustomed by [link widoczny dla zalogowanych] your site, they are far more likely to shop, give you information, or surf your page further than a brand new user that is landing on your page via an ad or even search engine. Commonplace is one [link widoczny dla zalogowanych] of the greatest things that a site can accomplish, especially when trying to convert leads into sales. Without reaching the customer at where they are, no marketing solution will work, which is why retargeting seems to work better than most [link widoczny dla zalogowanych] other plans.
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